AT&T Xandr HQ
40 & 28 West 23rd St, New York
Involved from Sept 2018 - Sept 2019 (Completed 2019)
20500 sqm (220,000 sf)
Industry: Media/Advertising
For: Gensler, NY
The headquarters for AT&T’s advertising company, Xandr, serves as a workshop for the 21st century — a space to experiment and push the boundaries of human ingenuity. The space is a fusion of Interior Design, Branding Vision and Digital Experience. It is an homage to Alexander Graham Bell determination and enthusiasm that inspired his creativity, research and advocacy.
I created concept diagrams, design options, test fits and renderings for SD and DD presentations. I prepared the majority of the construction drawings for the “40” side of the building site, this includes floors 2, 4, 5, 6 and 7. I designed the pantries on the “40” side of the building with the guidance and review of the lead designer. I was responsible for all the pantry equipment schedules. I accompanied the project architect to site visits, construction meetings as well as assisted with field reports, issued construction sketches and reviewed submittals/RFIs.
This project was listed as a finalist for the 2020 NYCxDESIGN Awards in the Corporate Office Category. Project Awarded by Crain's New York Business 2020, Coolest Offices in New York, Retrofit Category. A video the CEO of Xandr walking through the space produced for Adweek 2019 is linked here.
Team: Brian Berry (Principal in Charge), Kelly Collini Colberg (Project Manager), Giuseppe Amato (Lead Designer), Switchaya Yingseree (Lead Designer), Patrick Hauth (Project Architect), Todd Hansmann (Project Architect), Allie Lopez (Architectural Assistant), Stephanie Cheung (Architectural Assistant)
This is a sketch and collage of the "40 side" pantry that I helped design. I picked the finishes and created different layout options for the senior designer to refine and review. I was also in charge of coordinating all existing and new pantry equipment for the company.
This is the entry into the "40 side" pantry. I assisted with rendering coordination with Gensler's in house team.
This is the day time view of the pantry that I helped design. I assisted with rendering coordination with Gensler's in house team.
This is the "movie night" view of the pantry that I helped design. I assisted with rendering coordination with Gensler's in house team.
Photo of the pantry that was built. I assisted with the value engineered changes in finishes and furniture during construction.
Look & feel board for the pantry.
Furniture and lighting options that I helped pick for the senior designer and client to review.
I helped create the look and feel presentation. I created the axonometric exploded diagram to make it easier to visualize the phasing of project and design concept that changes throughout the different floors.
I designed these elevations located in front of the meeting room clusters. Vertical wooden baffles frame vintage posters from AT&T's digital archive.
I created elevation options for the meeting rooms.
I created elevation options for the phone rooms.
I created elevation options for the brick facades throughout the space, that nod to the history of telecommunication and advertising.
A selection of vintage posters from AT&T's archive.
I penned the first draft of our team's design vision for the space. This was then further refined by the team for design presentations.
Professional Photos & Renderings
Photography: Inessa Binembaum
Renderings: In house, Gensler NY Digital Design Team
Courtesy of Gensler, NY
Technical Drawings
I worked on plans, elevations, millwork details, ceiling details, specialty millwork and material transitions under the supervision of the lead project Architect. The project is located in two separate buildings that are joined in the middle with portals (28 West 23rd St and 40 West 23rd St). I worked on the “40 side” of the building. The drawings that I developed are uploaded below.
